The Doomed SMART LOVE STORIES

I was rummaging through some of Daisy Bacon’s personal papers and re-discovered this advertisement for SMART LOVE STORIES. The cover used is from the February 1937 issue.IMG_1653

SMART LOVE STORIES started out as AINSLEE’S in December 1934. The original AINSLEE’S was a long-running Street & Smith publication that had been discontinued in December 1926.  Daisy was given the assignment of editing the new AINSLEE’S.

Cute story: Daisy doesn’t say much about either AINSLEE’S or SMART LOVE STORIES. However, columnist James Aswell wrote in his column “My New York” on August 7, 1934:

Recently Daisy Bacon, editress of one of the more romantic pulp paper magazines was presented one evening with a black kitten by a friend named Ainslee. She named the feline Ainslee in commemoration. Next morning at 9 her desk telephone rang and she was informed that the once-famous Ainslee’s Magazine was to be revived and that she had been picked as pilot. 

Whether or not that’s a tall tale concocted by the PR people at Street & Smith or whether it was true is not known. Daisy’s mother writes in her journal of a black kitten in September 1933 named Jet, who met a terrible fate by a neighborhood dog, but that’s as close as I’ve gotten. Poor kitty.

As it was, the reemergence of AINSLEE’S wasn’t a long one, and in October 1936 the title was changed to AINSLEE’S SMART LOVE STORIES, and eventually it was shortened to just SMART LOVE STORIES, which lasted until October 1938.

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4 thoughts on “The Doomed SMART LOVE STORIES

  1. Great title for a romance magazine. But I’m confused about one of the subjects on the poster. What is “Taxi appeal”? I guess good looking girls had an easier time getting taxis? Or does it refer to the dime a dance girls?

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    • I’m going to have take a wild guess and say “taxi” appeal” meant something innocent as in it was easier to get a cab. I am pretty sure that a Taxi Girl was a euphemism a street walker or a lady of the night as I think they were once called. Going to have to Google it. Here is one
      “Taxi Girl
      A Prostitute. In use in Cambodia from the 1950’s or earlier to today (2008) to describe the locally abundant freelance working girls found in parks, bars, clubs, and public places. As opposed to bar-girls, karaoke girls, massage girls, brothel girls, barbershop girls, coffee-shop girls, hostesses, and the like which are employed by the establishment. ”

      There are several late night dinner and dance clubs located on . . . be aware the late night crowd includes and abundance of taxi girls. (1950’s Publication)”
      Even if the term was around in the 1930’s I rather doubt it would been used on a Street and Smith magazine.

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  2. I’m just guessing, but I’d say taxi appeal means you rate first class treatment, a taxi instead of a bus, or riding on the handlebars of a bike. I have a feeling a prostitute knows what she is without having to read an article or taking a survey.

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